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With the arrival of cold and flu season, it is important to know that Vitamin C is one of the safest and most effective remedies you can use to prevent and ward off the symptoms of the common cold. During the winter, we spend an inordinate amount of time inside heated, dry buildings. This dry air irritates the mucous membranes of the nose and respiratory tract, making it vulnerable to harmful viruses and bacteria. Vitamin C is essential in aiding the production of the protective mucous lining of the respiratory tract and is also an anti-viral, potent ant-oxidant that aids in boosting the immune system.

Although all forms of Vitamin C are effective in providing protection against the common cold, promising research indicates that Ester C has a better absorption rate than normal Vitamin C (abscorbic acid). In addition, Ester C is buffered with calcium ascorbate and is gentler on the digestive tract. Vitamin C (ascorbic acid) is acid forming and can irritate the digestive lining, causing cramps and/or diarrhea. Ester C with calcium ascorbate shifts the stomach pH towards the alkaline side of the Ph scale to protect the mucous lining of the respiratory tract and at the same time promotes overall wellness.